The internet is full of suggestions for how authors can make their work stand out. Some advice is often repeated—grow a platform, develop your craft, spend money on ads, start a blog, start a podcast … The list goes on.
How much of that do you actually need? And when should you start it if you want the best chance at getting published?
We have good news for you. All it really takes to be a good author and get published is to have a really, really, good story.
So why is the rest of that peddled? And why is our own blog full of similar advice?
While it may not be necessary for you to wear every hat possible within the marketing industry to be a successful author, knowing how to market well and developing a fan base early will help you sell more books. So, whether any of it is necessary to get published is highly dependent on what genre you write, what connections you already have, and what you hope for out of your publishing career.
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